How to Increase Sales by Aligning Tools to Business Goals and KPI's - Salesforce

JohnSisson.png

What actually drives exponential growth in sales?

Tune into this interview with John Sisson, The SVP of Sales at Sales Optimizer. John is a sales expert with over 21-years in the CRM industry. Sales Optimizer leverages collective expertise and offerings to help Saleforce.com customers that are experiencing adoption issues.

Sales Optimizer helps companies build their business better and grow by aligning business goals and KPI’s and using SalesForce to drive performance and predictability, training and optimizing CRM processes.


In this interview, we cover:

  • The four steps companies need to take to drive sales growth.

  • How to align KPI’s and goals to the sales process.

  • Is it possible to scale and grow without measurable performance and revenue predictability?

  • How to use tools as catalysts for growth in sales and revenue.

  • Change management, how to introduce new habits and processes that align with business goals.

  • Why customer experience is the key to customer retention thus a marketing tool.



Helpful resources

1) For more live interviews and insights

2) If you’re marketing doesn’t make money…