The higher education landscape has been experiencing huge disruptions. COVID-19 has propelled this change and this trillion dollar industry is understandably going through turmoil. In fact, 20% of incoming students may not enroll into college. What does this 20% cut mean to an institution?
In this interview, we talk to Lee Elberson: A serial entrepreneur with an interesting resume. Lee is a former marine who has worked in experimental physics at the National Lab Research and also worked as a professional poker player for a year.
Today, Lee owns Clayborne Test Prep and Tutoring, runs Community Investment Collaborative, partners with his brother at 8 Hats and has a foundation called Better Future Foundation.
How did Lee achieve success by finding the overlap between his passion and what makes him money? He shares his answer in this interview.
In this episode, we also discuss why you need to be journey mapping and revisiting your value proposition. Your customer needs are changing during these uncertain times, so conversations with current clients and customers will help you pivot in the right direction. Lee shares the exact growth secrets that his company is using to propel forward.
In this interview, we cover:
The importance of finding the special overlap between what you’re passionate about and what makes you money.
How to market your products or services organically.
How to market by helping your clients identify the gap between their current state and potential outcome after using your product or service.
The growth strategies Lee is using to grow and pivot his businesses right now.
The disruption that’s expected in the higher education sector and how they’re preparing for it.
Why understanding your industry is a key to your success.
How to use data and metrics to drive your business growth.