Ask yourself: What insights are you offering?
In this episode, we're chatting with Mike Casey, the CEO and founder of Tigercomm. He’s a pioneer in the business, and marketer from a leading firm specializing in helping clean economy companies like solar, wind, battery storage, pace financing and green consumer products be successful disruptors.
As you’ll learn in this interview, as an entrepreneur, it’s very important to provide value to the 97% of your prospects that aren’t interested in buying so that they can have you on their radar when they do decide to buy.
In this interview, we cover:
Why people don’t care about your newsletters.
How to use your digital presence to optimize the early stages of the customer’s purchase journey.
Why a certain portion of your client’s purchasing journey happens on the internet.
How to deal with your competitors using “defensive marketing.”