How To Handle Your Money in Uncertain Times
Opportunity in the Crisis
What is a Brand? With Skot Waldron
A brand is what people say about you when you are not around.
It's hard to overstate the value of a strong brand.
Large companies spend billions to make sure that their product or service is spoken of highly among their prospective buyers.
Yet so many small businesses ignore this example and fail to consider the impact of their brand (or even understand it).
Best Way to Set Goals for 2020 for Personal & Business Growth
As we enter a new decade, many have already jotted down their 2020 New Year’s Resolutions and goals.
Well, if you’re like most people, you are likely to abandon those objectives by about the mid way point of January.
It doesn’t have to be this way. In my latest video, I talked about 3 better ways to approach your goals — whether you are trying to lose some weight around your midsection…or add some to your bank balance.
3 Ways to Build Structure into Your Day
You've got a lot of things on your plate, and if you're an entrepreneur or a business owner, that probably includes sales and marketing all the way over to operations and management.
So how you can arrange and organize your day, so you can guarantee you have the time for the important things when it comes to marketing and sales?
The Truth About Competition
Just got out of a meeting with a business owner.
She was raving about the other businesses in her community — even her competitors.
It got me thinking about some things I'd read recently, specifically the book The Go-Giver.
The main character in the book continues to refer business to competitors when it's not right for him, and refuses to ever speak ill of his competitors.
This is such a good practice to incorporate in our businesses.
Here’s why you should never trash your competitors.
1) It makes people feel like your product or your service is not strong enough to stand on its own.
If your business can only work if the other options are terrible, then you don’t have a strong business.
“You never succeed 🏆by other people failing😩😩.”
2) It makes people wonder what you say about them when they're not in the room.❓❓❓❓
“If you say it about them, what do they say about me?”
You erode your trust when you bash another.
3) It creates goodwill to speak highly of other businesses (and competitors). 👍👍👍
If you read the book, The Go-Giver, you know that the example or the scenario that the author describes where the main character refers business against his best interest to a competitor.
That competitor calls him back with a referral that changes the main character's business forever.
It was all because he created that goodwill and he passed on a client earlier in the story.
As a way of repaying the favor, he sends back a client referral that changes his life.
So those are 3 reasons why you should never speak ill of your competition.
I hope this makes sense. I hope you can implement this in your own life and business.
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