Do you know what a brand actually means?

Spoiler Alert: a brand is not your logo.

It is also not your signage.

Here's the answer...

A brand is what people say about you when you are not around.

It's hard to overstate the value of a strong brand.

Large companies spend billions to make sure that their product or service is spoken of highly among their prospective buyers.

Yet so many small businesses ignore this example and fail to consider the impact of their brand (or even understand it).

Thankfully, Skot Waldron joined us to explain the real definition of a brand — and it isn't what you think.

We also talked about how businesses need to determine a vision and mission...

...before moving on to the next step of crafting their branding.

Finally, we talked about Skot's new course, which will take small business owners step-by-step through the process of creating a brand that can last.

PS: Want to learn from Skot about how to build a build more brand clarity, consistency, and differentiation? Grab Skot's Build Your Brand Online course

To lean more about Skot and his business, watch the full interview below: